Cold Email Marketing: A ‘Best Practices’ Guide for 2021

Despite Email Marketing being an integral part of revenue building strategies for a number of
years, questions still exist around best practices and general ‘dos and don’ts’ – particularly
when it comes to cold emails. So we’ve put together a guide that outlines some of the most
important things to consider before sending out your campaigns. Key areas covered include:

• List building & segmentation
• Benchmark open rates
• Subject lines
• Email body length
• Personalization
• Email signature formatting

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