Learn how TAMI stands out from Cognism

As well as being a founder I advise a number of high-growth start-ups. Before I knew about TAMI, I recommended Cognism to my clients. When I saw TAMI, the data quality blew me away in comparison plus you could access data before paying for it and this is now my defacto lead generation recommendation. No danger of blacklisting and totally GDPR compliant, it’s a no-brainer. This is an incredible product with a great team and a some super cool features. Can’t wait to see where this class-leading product goes in the future

Whilst the Cognism platform is easy to navigate, it does however take several hours of use to fully understand its potential. Personally, I prefer TAMI as its UI is much easier to use especially when trying to find company and contact information as well as building email lists for future campaigns. What sets TAMI apart for me is the amazing customer support I receive, which is illustrated through the instructional videos they have to offer - which I deem to be extremely useful. Although Cognism is very strong for Tech/SaaS company data, it cannot match TAMI’s patent which allows you to find all the eCommerce sites around the world. Crucially, the platform enables you to build an eCommerce mailing list, which we all know can be a huge pain point for many businesses if not carried out correctly. As we all know, eCommerce is not a standard vertical or classified by a SIC code so before using TAMI we found it extremely difficult to source that data on the Cognism platform. However, this all shifted when we started using TAMI as TAMI can define who has an actual E-Commerce function. It also offers data regarding online turnover but also in-depth data on the website technology being used by each company in the world. Using Cognism I could not find this data. The fact that TAMI uses multiple data sources and can define a large number of sub-industries is a testament to the accuracy of their data. Unlike Cognism, TAMI provides monthly company credits with unlimited contacts, which is a huge selling point for us. A credit system set-up based solely around contacts may be beneficial for a Marketing team, or an ABM outreach approach but not when a campaign is focused on targeting a company instead of just contacts. Being able to view the credit first before using it vs using credits to access contact emails is also a massive bonus. Lastly, TAMI enables you to enrich a list of websites at a very quick pace which is an invaluable feature on their platform. When using Cognism and ZoomInfo in the past you were able to upload company names however I quickly realized that the company names did not align with the contacts matched. After using TAMI, the shift in data quality is astronomical as their data is far more superior to the data I have ever seen on both Cognism and ZoomInfo