One of the most important aspects for success when selling your product or service is knowing and understanding your total addressable market (TAM). This applies to companies working within all industries, but given TAMI’s speciality within shipping & logistics – this is a particular vertical where TAMI can help. 

A crucial reason for knowing a company’s TAM is to evaluate the market size and potential growth opportunities. This enables a business to determine the size and growth potential of each market segment within your TAM and in turn, this information helps prioritise segments with the greatest growth opportunities. 

Furthermore, knowing your TAM is important so you can truly understand the needs, preferences, and pain points of your target market segments. It’s only through doing this that you can tailor your messaging to your prospects and outline the value of your product to them in a way that’s relevant to them, which should in turn help start fruitful conversations and secure new customers. 

When considering the shipping industry, knowing which companies may require your services is the first step to understanding your TAM. Great indicators of this can be the type of industry that a potential customer works within, what products they create and if they currently use other shipping providers. In addition, if you are able to identify if they currently ship products to certain regions or countries, have a presence or if there is interest in their brand in certain parts of the world. 

These are exactly some of the ways that TAMI’s AI-powered market intelligence & lead generation tool can help as our patented technology picks up a number of unique data points (all of the ones in the paragraph above) that are specific to the shipping & logistics space. This is how TAMI assists some of the largest operators (like Evri to name one) to help them generate new business by enabling their sales & marketing teams to be laser-focused on the right types of prospects. 

One such customer was able to achieve new business pipeline generation in excess of $25m in the space of 8 weeks after introducing TAMI to their sales teams.