LinkedIn is an excellent platform for B2B and B2C marketers targeting decision makers and business owners.
With LinkedIn ads, you can reach over 800 million users, most of which are business professionals, making them ideal for B2B advertising.
So, how do you target them?
It’s easy to just jump in, start your campaign, click a few buttons and publish your ad.
However, a lot of people skip one of the most important parts before running their ads — defining their target audience.
It’s easy to overlook this because you can always narrow your targeting while creating your campaign.
Will your ad fail if you don’t define your audience?
Most likely not, you’ll still get impressions and clicks, but…you’re throwing away a LOT of money by advertising to the wrong prospects. You can cut your costs by targeting the right people.
Here’s a checklist of what you need to ask yourself:
By answering these ten questions, you can significantly narrow your audience and focus solely on your ICP. Defining your ICP and using it as your target audience in advertising is a no-brainer.
To achieve the best results, your initial target audience size should be at least 250K-1M. A large audience will waste a lot of your budget on unnecessary impressions and clicks, while a small audience may limit your reach. Be in the sweet spot.
It’s important to gather this data early in the process to help LinkedIn’s algorithm understand your audience — you can always edit this audience as necessary over time.