CASE STUDY: Taking a Giant to New Heights in the Payments Industry
08/09/2023
CASE STUDY: Supercharging Conversions for a Top UK MarTech Company
08/09/2023
In the fast-paced world of logistics, efficiency and innovation are key to success. Every logistics company strives to increase its revenue and expand its reach. However, achieving this goal often requires a unique and powerful solution. Enter TAMI, the game-changer that helped a global logistics company generate $35 million in new business opportunities in less than 8 weeks, with ROI delivered in the same time frame. Let’s dive into the remarkable journey of TAMI’s AI and explore what made it stand out from the competition.
The Challenge
For any logistics company, identifying new business opportunities can be a daunting task. The market is highly competitive, and finding untapped potential amidst vast amounts of data is like searching for a needle in a haystack. This global logistics company faced the same challenge. They had previously engaged three vendors in their quest to generate more revenue, but none of them could deliver the desired results.
The TAMI Difference
TAMI, short for Total Addressable Market Intelligence, was the fourth and final vendor chosen by the logistics company to take on the challenge. What made TAMI unique was its exceptional ability to generate new business opportunities, even after the laborious process of deduplication from a massive CRM database containing 6.5 million records. TAMI’s approach was precise, focused, and highly effective.
1. Data Deduplication: TAMI started by cleaning up the logistics company’s CRM data. Duplicate records can lead to inefficiencies and miscommunication. By streamlining the database, TAMI ensured that every record was accurate and up to date. TAMI had a 99% match rate which is unparalleled due our unique AI capabilities.
2. Geographic Targeting: One of TAMI’s standout features was its ability to identify companies in Europe and Eastern Europe that were involved in cross-border shipping. This geographical focus allowed the logistics company to target high-potential markets and potential clients more effectively.
3. Market Intelligence: TAMI leveraged advanced analytics and AI to identify emerging trends, customer preferences, and industry-specific opportunities. This intelligence was instrumental in crafting tailored business proposals.
4. Competitor Analysis: TAMI meticulously mapped out the competitive landscape to identify the key players in the logistics sector, ranging from industry giants to niche providers. This comprehensive overview enabled our client to gauge the level of competition they face and strategically position themselves within this landscape.
5. TAMI introduced a groundbreaking capability by offering the client comprehensive insights into the partner choices made by prospects and the precise shipping services extended to end customers. This invaluable information empowered our client to supercharge their outreach efforts, delivering highly personalised and compelling offers like never before.
The Remarkable Results
TAMI’s impact was nothing short of astounding. In less than 8 weeks, the company had generated a staggering $35 million in new business opportunities. Notably, TAMI achieved this remarkable feat while delivering an immediate return on investment (ROI) for the logistics company. The results spoke volumes about TAMI’s effectiveness and the value it brought to the table.
A Lasting Partnership
The logistics company was so impressed with TAMI’s performance that they didn’t hesitate to continue their collaboration. As of now, TAMI and the logistics giant are working together for a second year to generate net new business opportunities for their 2024 business plan. This enduring partnership is a testament to TAMI’s ability to deliver consistent results and drive sustainable growth.
Conclusion
TAMI’s success story with the global logistics company serves as a compelling example of how AI can revolutionise an industry. By leveraging advanced data analytics, personalised outreach, and a deep understanding of the market, TAMI helped the company unlock new revenue streams in record time. If you’re seeking to transform your business and achieve remarkable results, TAMI could be the game-changer you’ve been looking for. Don’t miss the opportunity to harness the power of TAMI and take your company to new heights of success. We would love to do this for you too.
