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“B2B lead generation is no cake walk” said every B2B sales person ever.
Our old practices of creating gated content and slapping a lead gen form on top of that for your prospects to fill out is just not enough anymore.
It’s time to abandon outdated methods and learn how to increase your lead generation in a way that won’t make prospects frown.
Let’s dive into lead generation strategies for your sales teams to follow up on.
- Use the right Lead gen tool
Marketing teams use a formal system to store and organize leads and lead generation tools and software can help with that.
If you don’t know enough information about the traffic that is coming to your website, then there’s a good possibility that you’re struggling in connecting with the inbound traffic.
Lead generation tools and templates can help you create different lead gen assets to use on your web pages:
Personalize CTA on your blogs: Your website can attract a good number of leads without ads from organic lead generation once set up.
Utilize smart CTAs that are customized to each user based on information from their CRM contact record. They help convert 202% better than generic CTAs!
To use on your blog, landing pages, and other pages of your website, design clickable CTA buttons.
Lead generation software tools: Using TAMI’s Market intelligence platform, companies can download a list of the leads that qualify directly into their CRM or market automation platform. It helps companies launch into new markets, new territories or new industry segments.
Lead capture forms: It can collect leads from your website, ad campaigns and combine all your leads into your contact database. No matter whatever form website visitors filled out.
Utilizing platforms like TAMI helps you enrich your contact database, refreshes all contact data in real time who filled your form. It also scans the internet for these titles and generates correct emails and phone numbers which you can then export to your CRM or Martech tools.
Does this all sound unbelievable?
Speak to TAMI team directly to know how so many fortune 500 companies are using the platform to generate more leads 👇
- Strategic use of social media
Social media is not just a top-of the funnel marketing, it can also be a cost-effective source of prospecting B2B lead generation. You can reach out to your prospects through channels that they use like TikTok, LinkedIn or Facebook by creating content and running ads on those channels.
Also, start adding links to your landing pages of your web pages on your posts. You can also use platform to build audiences for your campaigns for more refined targeting.
- Email nurturing campaigns are a big YES!
One of the effective lead generation strategies that works for most industries is cold outreach with email marketing. It’s important to make sure to obtain email addresses from GDPR compliant data providers to protect your email reputation.
Deliver value in your emails and personalize them by first name, company name or other information that you have gathered.
Also, don’t forget about the leads who are not converting immediately. Keep them informed and updated about your product.
Start adding a CTA to tell them how to proceed or simply add a link in your email signature. Think of the content, guide, event can be promoted there to get you more leads.
- Lookout for sales signals
Defining your ICP can get you in front of your prospects quickly and early. Wondering How?
Analyzing sales signals like new funding, hiring strategies, new c-suite executives etc. Can find the best leads and open the door for getting in touch with a fresh lead or revive an old one.
You can set up Google alerts, follow your target audience on LinkedIn or subscribe to their newsletters to track sales triggers.
- Make brand partnerships
Use your customer base to identify similar companies with shared target audiences.
You can start this with a joint event or a guest feature and build on it if you analyze increase in traction.
Developing social content and distribution plan around thought leaders and business influencers is also helpful in finding sales leads.
It’s easier to put your company in the spotlight through your colleague’s or influencers’ pages than your own LinkedIn page.