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Marketing

September 14, 2021

Marketing – Inbound Vs Outbound

With more and more business setting up online, there has been a greater demand for good marketing strategies. With over 100M active websites, it is difficult […]
August 23, 2021
outbound-selling

Debunking the “Outbound Sales and Marketing is Dead!” Myth

Exercise: run a simple search on Google with the exact phrase: ‘Why Outbound is better than Inbound’ – how many results do you get that truly match [...]
August 23, 2021
9 Great Marketing Tools

9 Great Marketing Tools That Will Help You To Drive Results

“My marketing plan attracted a record number of police and fire officials, but few stayed to bowl” – Homer Simpson Introduction Marketing is difficult; it’s in […]
August 23, 2021
Email Marketing

3 Tools to Help Improve Your Email Bounce Rate for Outbound Campaigns

In marketing terms, an email bounce is quite simply an email that is returned to the sender because it could not be delivered to the recipient. When this [...]
August 23, 2021
email-marketing-consumer

50 of the Best Email Marketing Tools

Email remains one of the most effective digital marketing tools for both B2B and B2C marketers, outperforming social media and paid [...]
August 23, 2021

Social Media Scheduling: Tools and Tactics – An Article by Ian Cleary

We've recently discovered the wonders of social media scheduling. There are a multitude of tools to use for this, and I'm sure you are familiar with [...]
August 23, 2021
SEO for Startup

7 Free SEO Tools that Every Startup Needs

As a startup, you probably keep your marketing efforts in-house. Which means you’re also looking for SEO tools that are quite inexpensive [...]
August 23, 2021
Sales Marketing

5 Reasons Why Sales and Marketing Should Work Together

A shift in marketing thought by academics such as Philip Kotler and Robert Bartels throughout the mid to late 20th century (which has spread [...]
August 23, 2021
Why Your B2B Emails Are Failing

3 Reasons Why Your B2B Emails Are Failing

2016 saw a shift in the importance of email marketing and its impact on revenue. According to Salesforce’s State of Marketing report last year, 49% of [...]
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