Marketing
September 14, 2021
With more and more business setting up online, there has been a greater demand for good marketing strategies. With over 100M active websites, it is difficult […]
August 23, 2021
Exercise: run a simple search on Google with the exact phrase: ‘Why Outbound is better than Inbound’ – how many results do you get that truly match [...]
August 23, 2021
Definition: What is the Alexa Ranking? Summary: How-To Guide to improve your Alexa Ranking Author: Liz Fulham, CEO of SalesOptimize There are currently more than 173 […]
August 23, 2021
“My marketing plan attracted a record number of police and fire officials, but few stayed to bowl” – Homer Simpson Introduction Marketing is difficult; it’s in […]
August 23, 2021
We've recently discovered the wonders of social media scheduling. There are a multitude of tools to use for this, and I'm sure you are familiar with [...]
August 23, 2021
As a startup, you probably keep your marketing efforts in-house. Which means you’re also looking for SEO tools that are quite inexpensive [...]
August 23, 2021
A shift in marketing thought by academics such as Philip Kotler and Robert Bartels throughout the mid to late 20th century (which has spread [...]
August 23, 2021
2016 saw a shift in the importance of email marketing and its impact on revenue. According to Salesforce’s State of Marketing report last year, 49% of [...]
August 23, 2021
After analysing 1 million eCommerce retailers, we have identified some key insights about the Social Media engagement levels of these companies. These [...]