Sales
Here we look at the broader aspects of sales: campaigns, KPIs, hiring the right salespeople, etc.
September 14, 2021
Being a Sales Development Representative (SDR) can be a hard job! You have to deal with people day in and day out – and we all […]
August 24, 2021
A year after Covid-19 hit, there is some glimmer of hope as healthcare professionals work tirelessly to vaccinate us against the deadly virus. As businesses […]
August 23, 2021
A shift in marketing thought by academics such as Philip Kotler and Robert Bartels throughout the mid to late 20th century (which has spread [...]
August 23, 2021
What motivates salespeople? I’m guessing the first thing that’s coming to mind is something like “MONEY!! MONEY BUYS STUFF AND STUFF MAKES PEOPLE HAPPY!” That sounds […]
August 23, 2021
Not long ago I happened to be reading through a Teacher’s Guide to the Penguin Edition of Arthur Miller’s Death of a Salesman [...]
August 23, 2021
The World of Outbound Sales Legend has it that sales people are born with a second brain. It channels their selling capabilities through a mixture of […]
August 23, 2021
In this post we explore the merits of outbound vs inbound sales approach, and the benefits of a blended sales and marketing strategy [...]
August 23, 2021
To succeed in business, you need to generate sales – I think we can all agree on that. Figuring out exactly how to sell successfully can […]
August 23, 2021
2016 saw a shift in the importance of email marketing and its impact on revenue. According to Salesforce’s State of Marketing report last year, 49% of [...]