email marketing

August 24, 2021
Man Working from home on a laptop

Implementing Your Sales Strategy in a Covid-19 World: 5 Things to Remember

  A year after Covid-19 hit, there is some glimmer of hope as healthcare professionals work tirelessly to vaccinate us against the deadly virus. As businesses […]
August 24, 2021
Man working at his desk and typing on his computer

Cold Email Marketing: A ‘Best Practices’ Guide for 2021

Despite Email Marketing being an integral part of revenue building strategies for a number of years, questions still exist around best practices and general ‘dos and […]
August 23, 2021
Cartoon guy Lead Nurturing

A How-To Guide on Lead Nurturing: Managing Your Sales Leads

It’s likely that your customers are very busy, especially if they are C-level executives. Organisational changes can have an impact on your sales leads, particularly those […]
August 23, 2021
person with phone and coffee on hand

50 of the Best Email Marketing Tools

Email remains one of the most effective digital marketing tools for both B2B and B2C marketers, outperforming social media and paid [...]
August 23, 2021
Sales Marketing

5 Reasons Why Sales and Marketing Should Work Together

A shift in marketing thought by academics such as Philip Kotler and Robert Bartels throughout the mid to late 20th century (which has spread [...]
August 23, 2021
Email Marketing

3 Tools to Help Improve Your Email Bounce Rate for Outbound Campaigns

In marketing terms, an email bounce is quite simply an email that is returned to the sender because it could not be delivered to the recipient. When this [...]
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